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      IAB MoVi 2017 in Dublin

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      October 26, 2017

      Thursday   8:30 AM

      St. James's Gate
      Dublin, Dublin

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      IAB MoVi 2017

      IAB MoVi 2017Mobile & Video: the Brand Opportunity                            Mobile and Video Advertising have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.  With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising - we will take a deep dive into current consumer behaviour with brand new Irish research on Video - who’s watching what, where, how long, how often? as well as new Irish and global research on Mobile Web v Apps and the consumer user experience.   We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.Topics will include:The Digital Ecosystem: Ensuring quality and brand safetyProving the Value of Mobile AdvertisingThe best Creative: Standing out from the crowdVideo beyond the pre-rollMedia planning in an AV World 3 New Irish Research studies The Power of VOD 2017, conducted by Nielsen Mobile Web v Apps Always On: The Mobile Consumer Experience Confirmed speakers & panellists include: Alistair Hill, CEO, OnDevice Research Tim Castree, Group CEO, MEC Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen Stephen McCormack, CEO, Straywave Media Lara Glover, UK Account Manager Team Lead, Pinterest Vanessa Fitzgerald, Region Director Northern Europe, Facebook And more to be announced..... Note: speakers and topics may change due to unforseeable circumstances IAB MoVi 2017 is kindly sponsored by:                   

      Categories: Film | Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.