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      The Package: How to Brief Design and Create Compelling Copy: James Spackman, The Book Pitch Doctor in Dublin


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      February 14, 2019

      Thursday  10:00 AM

      11 Parnell Square
      Dublin, Dublin

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      EVENT DETAILS
      The Package: How to Brief Design and Create Compelling Copy: James Spackman, The Book Pitch Doctor

      Cover Design: A practical workshop for publishers who brief covers, helping them understand how to create briefs that will yield brilliant results. James will focus on: Understanding the dynamics of a creative collaboration Working with a designer's needs and priorities Turning a publishing strategy into a creative brief, detailing communication objective and tone of voice Briefing tightly yet keeping an open mind Using comparisons constructively Feeding back constructively yet candidly  Copy Lab: A workshop for publishers who create cover copy, in which we explore new ways to work together to create persuasive blurb. Understand how: Better copy sells more books Good copy flows from a book’s publishing strategy Copy, like a publishing strategy, and like cover art, should be collectively “owned” and championed Copy creation process should be collaborative, and high-status

      Categories: Literary & Books

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.